What is Dynamic Content in WordPress? One Word: Amazing!August 23, 2022

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What is dynamic content? Dynamic content can be described as anything that has the ability to change. Dynamic content is so much more than fancy buzzwords, it’s what makes your website unique from others with static pages. Dynamic content gives users the opportunity to see different things on your site without having to navigate through several different pages. Instead, dynamic content will show them something new every time they visit your site. In this blog post, you’ll learn everything you need to know about dynamic content in WordPress and how you can start using it today! Keep reading…

What Is Dynamic Content?

Dynamic content is any content on your website that can be customized and/or changed at any time. Every article, page, product description, and so on are examples of static content. However, if that content has the ability to change, it’s dynamic. A good example of dynamic content can be seen in a chatbot. Chatbots have the ability to understand what the user is saying and reply back using dynamic content. This can be helpful in online customer service scenarios and eCommerce.

Dynamic content can also be used for marketing. For example, you can create a poll, survey, or quiz on your blog and change the results depending on what day of the week it is. This can be a great way to engage your readers and build a deeper connection with them.

What Are the Different Kinds of Dynamic Content?

Content that changes based on the user

This is commonly seen in chatbots and online customer service. You can create a chatbot on your website, and it will be able to understand what the user is saying and ask follow-up questions.

Content that changes based on the time

This is very similar to the first one, but instead of the user, it’s based on the time. You can use this to create polls, quizzes, etc. that have a different outcomes at different times of the day.

Content that changes based on the user’s location

This is super helpful for, say, a travel website. You can create a poll and ask readers where they are currently located. This way, you’ll be able to better understand your readers and serve them better.

Why Is Dynamic Content Important in WordPress?

As you can see, dynamic content can be used in so many different ways. However, there are some situations where having dynamic content could be the most important thing in the world.

  • If you’re running an eCommerce site, dynamic content will help you create content specific to each item in your store. This will help you create detailed product descriptions that will entice customers and increase sales.
  • If you’re running a website that frequently gets updated with new content, dynamic content will make managing it much easier. Instead of creating a new article for every single change that happens in your industry, you can write a single article and change it accordingly.
  • If you’re running a news website that needs to be updated often, dynamic content will help you create articles that are up-to-date.
  • If you are creating a membership website, a poll on your homepage asking readers what their interests are can give you valuable insight into what your members want.

WordPress Tools for Dynamic Content

There are many different ways to create dynamic content. However, you should always remember that you need to keep your website secure. Dynamic content is amazing and can change your business, but you can’t sacrifice your website’s security. Some of the best tools to create dynamic content in WordPress include:

WordPress Shortcodes

WordPress shortcodes are basically like codes that let you add different content to your site. If you’re creating a poll on your website, you can create a shortcode for it and add it to your article. This is a great way to make your articles look amazing and add dynamic content to your site.

Headers and Footers

WordPress lets you add code to the headers and footers of your website. This is a great place to add dynamic content like the date, poll questions, etc.


Plugins are one of the best ways to add dynamic content to your WordPress site. There are many different plugins out there that will help you add polls, dynamic content, and more. One that we use is Elementor, which we have already written a post about. Elementor allows you to make almost every aspect of your site dynamic.


Scripts are basically more complicated scripts that can do some pretty powerful things. However, they can also be very dangerous if not done properly. The good news though is that with a lot of themes and page builders, a lot can be done with a single click so writing your own scripts is unnecessary.


APIs are basically like a plug-in, but they can do even more. APIs are a connection between your website and another source. This could be a social media platform, your blog, or something else. While this may sound complicated, WordPress and most sources, such as social media platforms, make it extremely easy to implement APIs without custom coding.


Dynamic content is anything on your website that can be changed and customized easily. It can be used in many different ways and can help you build stronger connections with your readers. There are many WordPress tools that can help you create dynamic content easily, and you can use them to grow your business. There is a lot to learn about dynamic content, but once you get the hang of it, you can create amazing things.

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