Readers love to get lost in a great book, whether it’s on their phone or in print. But what they don’t always love is getting lost in your blog post. Whether you’re a blogger or a business owner looking to create content for your site, it can be challenging to come up with blog topics that are engaging and leave readers wanting more. With the right brainstorming techniques and ideas, creating blog posts that keep readers coming back, again and again, is easier than you think. Here are some tips to write a blog post that readers can’t put down.
Start with a solid foundation
If you don’t have a solid foundation for your blog post, it’s going to crumble, no matter how interesting the topic is. Before you start writing, make sure you’ve done the following:
- Choose a topic that is relevant to your audience – You want to make sure the topic for your blog post is relevant to your audience. If it’s not something that pertains to them or is useful in any way, readers will have a hard time connecting with it.
- Find a unique angle – If you’re writing about a topic that a lot of other blogs have covered, you have to find a unique angle about it. If you’re just regurgitating the same information everyone else is, readers will get bored and move on to something else.
- Find the best way to frame the information – It’s not enough to just write a bunch of information that you think is interesting and expect readers to be drawn to it. You have to frame the information in a way that makes sense and is easy to understand.
Keep the language simple
One of the best ways to keep readers engaged and turn a blog post into something they can’t put down is to keep the language simple. When you write your post, avoid using big words and flowery language, no matter how much you know or how intelligent you are. Readers don’t want to be confused or feel intimidated. They want to be engaged and feel like they can relate to what you’re writing. Keep it simple by using language that’s easy to understand. Break up complex topics into smaller, more digestible pieces. The easier your post is to read, the more it’ll appeal to your readers.
Show, don’t just tell
You don’t have to be a novelist to tell a story, but when you want to turn a blog post into something that readers can’t put down, you’ve got to show more than tell. Blog posts that just state facts and information with no real relevance to the reader tend to be boring. But blog posts with concrete examples and stories that readers can relate to and visualize tend to be much more interesting. Find a way to show your readers the information you’re trying to get across. If you’re trying to explain the importance of using organic produce, for example, talk about the importance of not only eating organic produce but also about the importance of organic farming practices as well.
Build up suspense
If you’re trying to turn a blog post into something that readers can’t put down, it’s a good idea to layer in suspense. Before you dive into the main topic of the post, drop a few hints and questions that will leave your readers wanting more. This is especially helpful if you’re writing a post that’s more personal or sentimental. Let’s say you’re writing a post about the advice you’ve been given throughout your life. Before you get into the nitty-gritty details, ask your readers what some of their most important pieces of advice have been and how they impacted their lives.
Try using dialogue
Using dialogue in a blog post can help you build up suspense, keep your readers engaged, and make the information feel more relatable. You don’t have to write an entire play or anything dramatic. Just sprinkle in some dialogue here and there to break up your information and make it more interesting and easy to follow. If you’re writing a blog post about how to build a successful blog, for example, you can sprinkle in dialogue from a hypothetical conversation between you and your friend about what you should and shouldn’t do.
Just ask your readers
Another way to make your blog posts more interesting and turn them into something that readers can’t put down is to just ask your readers. Find out what they’re interested in and what has been impacting their lives. If you’re writing a blog post about how to start a blog and make money online, for example, you can ask your readers what their biggest struggles are when it comes to blogging. You can also take it one step further and see if readers have any advice or tips for new bloggers.
While you’re writing
Before you begin writing, it’s important to come up with topics that are relevant to your blog’s audience and to write out a general outline and structure for your post. But while you’re writing and the ideas are fresh in your mind, you should be open to changing your post as you go. If you come up with something that is more interesting than what you originally wrote, change course. Writing a blog post that readers can’t put down isn’t easy. It takes practice, patience, and creativity. Follow these tips, and you’ll be well on your way to creating blog posts that are impossible to ignore.