It takes a lot more than just pretty images and eye-catching fonts to create an effective website. A great user experience is the result of thoughtful, strategic planning, implementation, and testing – all with the ultimate goal of increasing conversions.
If your website visitors aren’t ready to buy from you after visiting it once or twice, you need to look at your site design again. Great UX is what drives visitors to take action and complete the desired action, like signing up for your newsletter or purchasing a product. The first thing that potential customers see, whether online or in real life, is the design of your website. If your site doesn’t have a great design, they won’t stay long enough to find out what kind of services or products you offer. Here are some tips that will help you boost your conversion rates by taking the lead on web design:
Create a User Experience With a Clear Purpose
Your website design is meant to accomplish one goal: drive conversions. If you want more people to sign up for your email list, make it easy to do so. If you want more people to put items in their shopping carts, make it easy for them to do so. Even if you have a product or service that is only available for purchase directly on the site, you have to make the purchasing process as frictionless as possible. Keep these things in mind: – Is it easy to find the call to action? Do you have navigation that is easy to see and use? – Is there a clear path to purchase? What is the user’s next step? – Is there a reason for them to sign up for your email list? If you have an email sequence set up, are you driving people to sign up for it?
Use Props When Testing
When building a new design, it’s crucial to test it with your users. One of the best ways to do this is to put together a usability test with a few potential customers who represent your target audience. You can do this online with tools like usertesting.com, or you can do it in person. Before bringing your new design online, show it to someone and ask them to use it. What do they like? What do they find confusing? What would they change? Use these insights to guide you while you’re building the new design so that you can avoid the same mistakes. You’ll also have a better idea of what changes to make to your current design to make it more effective.
Don’t Forget About Colour and Typography
Yes, the color of your website does have a direct impact on your conversion rates. The color you choose to highlight an offer or call to action button can have a significant effect on your success. That’s why it’s important to choose a color scheme that is relevant to your brand. For example, if your brand is very trendy, you might want to steer clear of bright, eye-catching colors. These could be too trendy and could become dated, which could mean a loss of potential customers. Typography is also important because it helps you convey a sophisticated, trustworthy image. If your site is full of crazy fonts that look unprofessional, people will think you’re not trustworthy. You want to avoid fonts that are too messy or too clean. You want to find a balance between being casual and being too serious.
Don’t Be Afraid to Shake Things Up
While there are certain design elements that have been proven to help boost conversion rates, there are also some that have not. There’s no one-size-fits-all approach to design, and it’s important to be open to shaking things up a little bit. You’ll know your site has the right design for you when it brings in more conversions than ever before. You may have to completely overhaul your current design to make that happen, or you may just have to tweak one or two things. No matter what, if your current design isn’t driving you the results you need, it’s time to shake things up.
Bottom Line
Your website is the first impression that potential customers will get of your business. If they don’t like what they see, they won’t stick around to see how you can help them. What’s more, they probably won’t recommend you to their friends and family, either. Don’t take your website lightly — it’s just as important as your product or service. Your website should be designed to engage with customers, inform them and get them to take action. If you make these design changes, you’re likely to increase engagement, sales leads, and customer satisfaction. The more you can simplify your website and make it easy for your visitors to find what they’re looking for, the more likely they are to come back.